Seth Godin’s Most Popular Posts of 2008 - In Order

December 26th, 2008

seth-godinYou may remember back in July that I alerted readers to Seth Godin’s new Triiibes project.  Seth Godin, the creater of Squidoo, writes such an inspirational blog - indeed it’s one of my favourites - I always come away from it shaking my head in sheer admiration.

Seth has posted his most popular blog posts, (measured by click popularity) over on his blog - starting with

1. Are You in the Tribe?

2. Email Checklist

3. Scarcity

Why not check out the other 17 here and if you’re not already an avid reader of Seth’s blog, why not add it to your feedreader?

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If you would like to be notified the next time I make a post, sign up for Email Alerts or subscribe to the RSS feed. Many thanks for reading

Christmas with the Bretts

December 25th, 2008

Well, it’s Christmas Day, the waiting is over…. Santa and his reindeer have been and gone, leaving half a mince pie and a few crumbs of chewed carrot behind them.  thing1-thing2

To say that I’m totally exhausted by it all, is putting it mildly.  Thing 1 and Thing 2 decided that 5.30 this morning was a suitable time to wake mum and dad (and probably the rest of the street) and now our sitting room resembles the aftermath of an explosion in a paper factory.  Both Things are ultra-hyper on chocolate!

Thing 2 is bouncing around the house headbanging to Pink on his new iPod, yelling tunelessly “na na na na nana na I wanna start a fight“.  I am sure he must have it on at full volume, cos I can barely hear the TV over that deeply annoying fizzing, tinny sound coming from the headphones.

Thing 1 is making in-roads into his £10 airtime that came with his new mobile `phone, by send text messages to everyone he knows. His thumbs are made of steel and they’re flying - are kids born with the ability to text at the speed of light? And why does that bleeping “you’ve received a text message” sound every 2 minutes make you want to drop the `phone in a bucket of water?

My husband is in the kitchen, cooking a ridiculously large turkey (I suspect he’s trying to keep out of the way);  Shark Tale is on the TV, and I’m seriously contemplating pouring myself a sneaky vodka, even though it’s only 3.30 in the afternoon!

I’m proud to tell you that today I’ve been a Guitar Hero, found out that I’m not so Wii Fit, shot basketballs at a net in the freezing cold and played Pro Evolution Soccer on the Playstation.

christmas-treeAfter all that, I’ve realised I’m still in my PJs, so I’m off to take a hot bath and relaaaaaaax.

But before I do, I’d like to take this opportunity to wish all my readers a happy and joyous Christmas.  I do hope you are all having as wonderful a time with your families as I am.  And for all those that can’t be with their families this Christmas, I sincerely hope you’re reunited with them very soon.

Happy Christmas!

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Give Your Blog A Traffic Injection

December 23rd, 2008

Apologies for not posting for so long everyone, it’s been a bit like a madhouse here, what with Christmas coming up.

I actually have 7 draft posts in my blog dashboard, all half written and then put on the shelf  to `finish later’.  My New Year’s resolution will be `get yourself organised, Paula, and stop getting distracted’!!! I promtechnoratiise ;-)

Anyway, I’ve got lots to tell you about, what I’ve been up to the last couple of weeks, not least that I’ve been spreading my wings a bit, getting out and about the internet more than usual and I’ve been meeting some interesting new people.

But first, though, I wanted to give you all a heads up on something that you can jump in on right now…. to get some traffic to your blogs. It’s actually something that a new online aquaintance,  Eoin O’Leary told me about…

Take a trip over to Jack Humphreys blog, Friday Traffic Report, and check out his Technorati Favorite Blogs Exchange.

All you need to do is leave a comment on his blog and follow his instructions.

More posts coming…… honest!

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Become A Best-Selling Book Author in 1 Hour

November 14th, 2008

A few weeks back my friend, John Thornhill, blogged about another income stream that he’d added to his arsenal. And I thought to myself, “sugar, why didn’t I think of that? Of course……” [cue light-bulb moment].

What was especially weird was that I actually HAD “thought of that” a few years before…. and I’d actually gone as far as to do something about it. So what did I do wrong? And what was the “brilliant idea”?

Well, let’s answer the second question first. The idea!

John decided to turn one of his best-selling “eBuuuwks” into a real life, physical buuuwk (just joshing with you, John ;) ) And in doing so, he’s exposed himself to a much wider audience.

How so?

Well, now that he is the author of a physical book, which has its own official ISBN number, his book can be seen on the world’s leading online bookstores such as Amazon and Barnes & Noble.

And that’s not all….

He has yet another product to sell on eBay. With the current eBay rules you can’t sell an eBook as a digitally delivered item. However, now that he’s converted his eBook to a book, he instantly has another type of product to list.

He’s also created another traffic generation system because he still adds his links back to his existing products, just as he does in his eBooks….

… and yet another way to generate an affiliate income. Yes, he can still generate an affiliate income from his book.

Pretty cool, huh?

So where does my big mistake come into all this?

Well, after I’d read his blog post I thought, wow, I’m going to turn my best-selling eBook Operation Ebook into a `real book’.  And then I remembered that I had actually opened an account with Lulu.com a few years before, in 2005 to be exact.

I seem to remember I was working on my first eBook, a babies name eBook, actually, (I cringe when I look at it now) and I was looking for a way to turn it into a PDF.  OK, OK, so now, of course, I know that I can do this really easily with Open Office, but at the time I didn’t know this. That’s when I stumbled across Lulu.

I created the book and then, to be honest, I completely forgot all about it.  Other things came on the scene, I was selling the eBook digitally on eBay and the `Lulu stuff’ just went out of my head.

And so did the login details of my account :0 Yep, that was me, flitting from one “next best thing” to another — I’m sure you all know the scenario?

Anyway, when John had the clever idea of showing everyone the process of turning your eBooks into books and creating a totally comprehensive, step-by-step video package that does just that, I begged and cajoled a sneak peak. Cheeky, I know….. but if you don’t ask, you don’t get [bats eyelashes in a sickening way]

You know me… I’m a sucker for a good old rummage, and I have to tell you, I’m so excited about these videos and this “turn all my eBooks into physical books” business, that I want to get testing straight away. A lot of fantastic things have happened at Lulu since I last visited in 2005

So I’m actually going to see if I can create my book in an hour, as John claims on his website http://www.ebook-2-book.com Yep, that’s right, I could have my own book up and running and for sale in an hour….

Now, I’m not promising that I’m going to be back posting in an hour with the finished product… think I’m going to have to get the stop-watch out as I’ve got bath-time, bed-time stories, dishwasher filling and some dirty clothes to put in the machine… but I’m going to be really strict, get the stop-watch out and report back with my results.

If you don’t want to wait to see if it can be done and are chafing at the bit to get started on your own project you can grab the package here http://www.ebook-2-book.com

I tell you what, I’ll run a little competition (this’ll keep me on my toes)

The first two people to email me with their Clickbank receipt number, after purchasing eBook 2 Book through my link AND to post a comment below about which of your products you’re going to turn into a physical book and why you think it’ll make a good physical book — I’ll send them through the post, absolutely free, a copy of the `physical’ version of Operation Ebook that I’m going to create using John’s eBook 2 Book video course.

I’ll also offer 5 copies of the downloadable version to the next five people (same stipulations as above — a receipt number and a comment ;) )

Please send emails here

So what are you waiting for? Get publishing http://www.ebook-2-book.com

P.S. What a nice surprise!! I just found my old password and login to Lulu.com buried in the nether regions of my `puter, and, can you believe this…. that book I was telling you about, that I’d just abandoned, forgotten all about, has sold two copies! How cool is that? And that’s just through someone finding it on Lulu - there were no links on any of my websites, or in any of my autoresponder messages etc. Nothing.

Yes, the princely sum of 8 quid is now mine…  I’m off out on the town!

I’ll report back later

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Do You Know Who I Am?

November 8th, 2008

No, that’s not me barging into some plush restaurant, being refused a table and demanding “Do you know who I am” like some publicity-crazed reality TV Z-Lister!

I had never really thought I was that elusive, (obscure, maybe), until my friend, ghostwriter to the stars, Pat Graham, referred to me as “one of those hard-to-find Internet Marketers” on her “Pay It Back With Gratitude” section of her just-launched site, Kitchen Blogging.

I mean, I’m not exactly the shy and retiring type and I always thought that I put it about quite a bit! You couldn’t exactly put me in the pigeon hole of “most private internet marketers on the net” in the same league as the recently “self-outed” Tony Shepherd - and no, before you get hold of the wrong end of the stick, I’m not saying he’s outed as in `gay’ outed…. not that I would have a problem if he was gay…. but he’s not…. he just has a big wooly beard…… so, perhaps we do have something in common after all!! Hmmm, best stop now before I dig this hole any deeper…..

Anyway, back to ME and the whole point of this post… to let you know about the release of `Real Life’ blogger, Daniel Flower’s warts and all, no holds barred, kiss and tell interview with little old moi!!!

So if you want to know how I muddle through in the I.M. world and other stuff, you can download it here

Oh, and don’t forget to download Tony’s interview — the link’s in PDF above ^^^ (Phew, think I might have got away with it!!!)

Do leave a comment and let me know what you think, I can handle it! :)

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Could Your Wordpress Blog Be Hacked?

November 3rd, 2008

More and more of my I.M. colleagues and indeed new people that I meet on line are `getting into blogging’. And why not? Blogs are relatively easy to produce and use, no matter which platform you choose, and they can be a brilliant tool for internet marketers.

However, no matter how easy they are to install and use, and no matter how helpful they can be to your business, the one thing that I’ve noticed more frequently is that many people are neglecting the security of their blogs.

Now I’m actually talking in particular about Wordpress blogs here. Yes, I have used Blogger blogs in the past, and I know that many people swear by them, but I found Blogger a bit too restricitive for my liking (though I understand that things have changed a lot at Blogger since I first used them).

Because Wordpress is an open source blogging tool, meaning that it’s free and available to everyone, it’s a prime target for hackers and ne`er-do-wells. Of course, the Wordpress development team are tireless in constantly working on the script for our benefit, but none of this is any use if we don’t actually get up off our backsides and do a bit of work on our blogs behind the scenes.

It’s par for the course to worry about your blog theme, your next blog post, your readership, attracting subscribers to your RSS feed etc. etc., but do you actually think very much about your blog’s security?

I suppose that I might perhaps see more Wordpress blog security problems than most, being in the hosting business.

Did you know that probably the biggest cause of server compromisation is actually people who install Wordpress blogs and other open source scripts and don’t keep them up-to-date with the latest versions and patches?

Hackers find it easy to search around, find a way in through an old script, hack your blog, access your email accounts, start sending viagra and cure for baldness spam emails `from you’ and generally get up to all kinds of nasty things.

I can’t tell you how many panicky emails I’ve had to answer from people who’ve logged into their blog one day and have been smacked in the face by a skull and cross bones proudly proclaiming that their carefully crafted, lovingly nurtured blog has been hacked by Hound Dog Horris the Hardcore Hacker!! Great!

So I’ve put together a few suggestions that you might like to implement to help keep your Wordpress blog `safe’

Keep Up-to-Date

First of all, the most obvious fix is to ensure that you keep your blog up-to-date with the latest version released by Wordpress.

Most Wordpress blogs display a little warning in the Dashboard that tells you when a new version is released and a link for you to click to download it. If yours doesn’t, then it’s worth checking the Wordpress website fairly regularly for updates. They also invite you to sign up for email notification of updates.

If you feel a bit daunted installing updates via FTP, or you installed your blog initially using Fantastico in your cPanel, so are not sure how to install the updates, Wordpress offer quite a good set of instructions for this.

Alternatively, due to high demand, we are now offering a script up-grade service at D9 Hosting (you don’t have to be one of our hosting clients to use this service, either - everyone is welcome!)

Plugins

It’s a good idea to hide the list of plugins you are using.  Any known vulnerabilities and bugs that may occur in some plugins can be used as tools to harm your website.

Check out your blog, now… http://yourdomain.com/wp-content/plugins

The chances are, you will see the full directory of all of your blog plugins, and in some cases, the date they were installed.

To hide your plugins, simply create an index.html file and upload it to the wp-admin/plugins folder. This index file can be blank or you can be really creative and add some promotions to it.

Another way that Hound Dog Hacker uses to determine whether your blog is furtile ground for hacking is to check which Wordpress version you’re using.

So, if you’re one of those that has put upgrading on the back burner, then you could be announcing that you’re ripe for a hack harvest with a huge magaphone!

How so?  Well, go to your blog… go on.. open a new tab in your browser and type in your blog’s url.  Then right click on your blog with your mouse and select View Source, View Page Source, or similar, from the drop down menu.

Check out the coding….. about 10-12 lines down, you will see something like this

<meta name=”generator” content=”WordPress 2.6.3″ />

Obviously the 2.6.3 version is the latest version as I’m writing this post today, and your one, hopefully, tells you the latest version on the day you check your code. However, there’s a possibility that you’ve not updated your version and an old version is showing. Naughty, naughty!  Talk about dipping your cut finger in shark infested water and inviting all the sharks for a slap up meal!!!  Slight exaggeration, there, but I’m sure you get what I mean?

Why advertise that you’ve been a bit too busy to update your blog to the latest version, or that that upgrade keeps getting shoved down your list of things to do?

I’ve been using an excellent plugin by David Kierznowski, which removes the display of your Wordpress version to help deter attacks.

Check out this page you are reading now, do the right mouse click and then view source code, you should simply see

<meta name=”generator” content=”WordPress ” />

So no-one knows I’m really a lazy mare who hasn’t updated her blog for about 3 years!!  Only joking, Hound Dog… :(

The plugin is merely one small .php file that you upload to your plugins folder, and then activate it in the usual way in the plugins section of your Dashboard. You can download it here

Block Access

A folder that Hound Dog Hacker likes to have a good old nosey around on your blog is your wp-admin folder - this is the storage place for all your blog’s most sensitive data. So here’s a quick tip to secure this directory…

Open notepad or wordpad on your computer, and add the following code:-

AuthUserFile /dev/null
AuthGroupFile /dev/null
AuthName “Access Control”
AuthType Basic
order deny,allow
deny from all
allow from TYPE YOUR IP ADDRESS HERE

If you don’t know your IP address, you can find it here http://whatismyipaddress.com/

Next, save your txt file as .htaccess and then upload it to your wp-admin folder.

NOTE: This method might be a pain in the neck for you if you don’t have a static IP address, however, if you are with an internet service provider that has a range, you can add the range.

I have to say that my IP address isn’t static BUT, I’ve only had to add extra IP addresses twice in the past 6 months or so, to allow me to login.

I did wonder why, when I went to my blog login page whilst on my laptop that I was denied access……. doh, then I realised that my .htaccess file was denying me access from this computer. I now keep the .htaccess file on my desk top and just add an IP address, if and when it changes, to the file and upload it in seconds. So your file might look something like this

AuthUserFile /dev/null
AuthGroupFile /dev/null
AuthName “Access Control”
AuthType Basic
order deny,allow
deny from all

allow from TYPE YOUR IP ADDRESS HERE
allow from TYPE YOUR IP ADDRESS HERE
allow from TYPE YOUR IP ADDRESS HERE

I hope this has helped give you some ideas, or at least galvanized you into taking a closer look at your blog security.

Does anyone use any other methods to protect their blog, I’d love to hear about them and I’m sure others would too… so don’t be shy, let us know.

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