Are You Video Marketing?

| by Paula Brett | No Gravatar

If you aren’t using video to promote you products then you are completely missing the boat. Video is the best way to promote your products and if you aren’t using it then you are literally allowing money to slip through your hands and into the pockets of someone else who is using video.

In other words, if you aren’t using video then you are still living in 2001, still trying to sell like it’s 2001, but everyone who’s buying is years beyond that.

Do I have your attention? I hope so. Because what I am about to tell you will increase your profits AND make your life easier. Sounds good, right? Well, it is good.

All the big Internet Marketers have already discovered the advantages of using video. People love to watch things – especially in today’s world. If given the choice, 90% of people will choose to watch something rather than read it. Therefore, more people will watch a video that’s pitching a product than read a sales letter that’s pitching the exact same product.

This is perhaps the greatest reason to use video – you and your product get much more exposure. Helping you get even more exposure is the fact that most videos can now be shared. So if you have a great video, people can watch it, like it, and then share it with their friends. This equals even more exposure.

Now, the two keys to video that are often overlooked are sharing it with the proper sites and making the video interesting and/or entertaining. If you don’t share it with popular sites then no one is even going to be exposed to your video. And if you don’t make it interesting or entertaining then people will click out of the video before you can even pitch the product.

Here is a list of fourteen of the most popular video sites right now. The first six or so are in order of their popularity in the United States and the rest are in no particular order.

Places you want to upload your video to:

1.    YouTube
2.    Google Video
3.    vids.myspace.com
4.    Yahoo! Video
5.    MSN Video
6.    AOL Video
7.    Daily Motion
8.    Halaro.com
9.    Metacafe
10.   iFilm
11.   Addicting Clips
12.   Heavy.com
13.   Break.com
14.   Veoh

You should shoot to get your video ranked high on the Search Engines. To help with this make sure you include your keywords in the description of the video. Also, include the most important keyword (or key phrase) in the title of the video.

It’s not quite so easy to make your video entertaining and/or interesting. In fact, there is a fine line that must be walked – keeping your video fun while still selling something. You want to come-up with a creative idea and make sure that you aren’t talking in a monotone  on the video. Some people are better off hiring a voice professional to do the speaking for them.

Of course there is a lot more that can and will be said about video marketing in the future  There are also many new products that will help product sales even more. Video marketing is the future and the future is now. So make sure you aren’t living in the past.

If you want to learn one of the simplest ways to put video online without having to hire someone else to do it for you, check out Easy Web Video

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