Comments on: Video Sales Pitches: The Long & The Short of It http://paula-brett.com/blog/videos-sales-pitches-the-long-the-short-of-it/ Paula Brett: Internet Adventuress & All Round Nosey Parker Sun, 07 Mar 2010 08:46:33 +0000 http://wordpress.org/?v= hourly 1 By: Alex Jeffreys Should KNOW Better... http://paula-brett.com/blog/videos-sales-pitches-the-long-the-short-of-it/comment-page-1/#comment-464 Alex Jeffreys Should KNOW Better... Sat, 22 Nov 2008 00:41:08 +0000 http://paula-brett.com/blog/?p=141#comment-464 [...] Re: Alex Jeffreys Should KNOW Better... I actually posted a similar article on my blog a few weeks ago and got a similar reaction. No fast forward, no time to sit through it all, just show me the sales page. I'll add the link, in case anyone is interested. I don't post on the WF very much, mainly lurk (!!), so if this is against the rules, I sincerely apologise in advance, and those that can, please delete. Videos Sales Pitches: The Long & The Short of It [...]

[...] Re: Alex Jeffreys Should KNOW Better… I actually posted a similar article on my blog a few weeks ago and got a similar reaction. No fast forward, no time to sit through it all, just show me the sales page. I’ll add the link, in case anyone is interested. I don’t post on the WF very much, mainly lurk (!!), so if this is against the rules, I sincerely apologise in advance, and those that can, please delete. Videos Sales Pitches: The Long & The Short of It [...]

]]> By: Pat Graham http://paula-brett.com/blog/videos-sales-pitches-the-long-the-short-of-it/comment-page-1/#comment-349 Pat Graham Thu, 31 Jul 2008 02:31:05 +0000 http://paula-brett.com/blog/?p=141#comment-349 Well, you're genius enough for me. I'll just have to settle for the best! Pat Well, you’re genius enough for me. I’ll just have to settle for the best!

Pat

]]> By: Paula Brett http://paula-brett.com/blog/videos-sales-pitches-the-long-the-short-of-it/comment-page-1/#comment-346 Paula Brett Tue, 29 Jul 2008 13:46:12 +0000 http://paula-brett.com/blog/?p=141#comment-346 Pat, thanks for stopping by. I have to come clean, however, sadly I can't take credit for the spoof sales page, it was some other genius :-( Paula Pat, thanks for stopping by. I have to come clean, however, sadly I can’t take credit for the spoof sales page, it was some other genius :-(

Paula

]]> By: Pat Graham http://paula-brett.com/blog/videos-sales-pitches-the-long-the-short-of-it/comment-page-1/#comment-345 Pat Graham Tue, 29 Jul 2008 13:42:08 +0000 http://paula-brett.com/blog/?p=141#comment-345 Paula...I am still laughing over your sales letter example. Masterful piece of your mind. Thank you for posting that. It might be the most honest and enlightening sales letter I ever read. And I believe every word of it. I don't watch most videos. They are way too long most of the time and I get tired of listening to the circular logic creeping to the end and the big sell. All I really want to know is what the product is going to do for me and how much it is going to cost. I'm not sure what I think about videos as a marketing tool. Everyone is jumping on them, but that doesn't automatically prove effectiveness. That's my not so humble opinion. I am copying your example sales page so I can refer to it when I need a laugh or have a client wanting me to write one. Great post...maybe the best one I've ever read. Pat Paula…I am still laughing over your sales letter example. Masterful piece of your mind. Thank you for posting that. It might be the most honest and enlightening sales letter I ever read. And I believe every word of it.

I don’t watch most videos. They are way too long most of the time and I get tired of listening to the circular logic creeping to the end and the big sell. All I really want to know is what the product is going to do for me and how much it is going to cost.

I’m not sure what I think about videos as a marketing tool. Everyone is jumping on them, but that doesn’t automatically prove effectiveness.

That’s my not so humble opinion.

I am copying your example sales page so I can refer to it when I need a laugh or have a client wanting me to write one.

Great post…maybe the best one I’ve ever read.

Pat

]]> By: Barry http://paula-brett.com/blog/videos-sales-pitches-the-long-the-short-of-it/comment-page-1/#comment-344 Barry Tue, 29 Jul 2008 08:23:01 +0000 http://paula-brett.com/blog/?p=141#comment-344 Is anyone still interested in this subject now? If so then look at Mike Filsaime's latest email offering. Not the content, just the title. 'answers , What " exactly " is review crusher? (No Video)' It looks like he's had a few comments. Paula, your blog is really good to read. Too often there's just a bland 'this is good' type of response, which is a big turn off. I'm now going to have to reconsider NLP and look up Cognitive Dissonant Theory. As I don't have time for all this additional research, perhaps this blog isn't so good after all ;) Barry Is anyone still interested in this subject now? If so then look at Mike Filsaime’s latest email offering. Not the content, just the title.

‘answers , What ” exactly ” is review crusher? (No Video)’

It looks like he’s had a few comments.

Paula, your blog is really good to read. Too often there’s just a bland ‘this is good’ type of response, which is a big turn off. I’m now going to have to reconsider NLP and look up Cognitive Dissonant Theory.

As I don’t have time for all this additional research, perhaps this blog isn’t so good after all ;)

Barry

]]> By: Paula Brett http://paula-brett.com/blog/videos-sales-pitches-the-long-the-short-of-it/comment-page-1/#comment-343 Paula Brett Mon, 28 Jul 2008 16:37:29 +0000 http://paula-brett.com/blog/?p=141#comment-343 Not at all, Daniël, you go ahead. I'm enjoying the banter ;) Not at all, Daniël, you go ahead. I’m enjoying the banter ;)

]]> By: Daniël http://paula-brett.com/blog/videos-sales-pitches-the-long-the-short-of-it/comment-page-1/#comment-342 Daniël Mon, 28 Jul 2008 16:17:08 +0000 http://paula-brett.com/blog/?p=141#comment-342 Oh well Paula, I happen to like Omar a lot, so we actually CAN have a disagreement without pulling eachother's hairs out (as much as there are any of mine left that is .. LOL). Mike Filsaimes good reputation and nice products are never a point of discussion for me .. they're just not something for me .. maybe when my DDE activities will become more successful .. but . just not now. Just can't help myself not being able to turn off the therapist in me. I always tend to look beyond, you know. Besides, it's a commonly known fact that psychological theories and NLP are actually used in marketing of any kind ;-) Daniël Oh well Paula, I happen to like Omar a lot, so we actually CAN have a disagreement without pulling eachother’s hairs out (as much as there are any of mine left that is .. LOL).

Mike Filsaimes good reputation and nice products are never a point of discussion for me .. they’re just not something for me .. maybe when my DDE activities will become more successful .. but . just not now.

Just can’t help myself not being able to turn off the therapist in me. I always tend to look beyond, you know.

Besides, it’s a commonly known fact that psychological theories and NLP are actually used in marketing of any kind ;-)

Daniël

]]> By: Paula Brett http://paula-brett.com/blog/videos-sales-pitches-the-long-the-short-of-it/comment-page-1/#comment-341 Paula Brett Mon, 28 Jul 2008 15:33:37 +0000 http://paula-brett.com/blog/?p=141#comment-341 Riiight, well, I'll, errr, just leave you two to get on with it then, shall I? LOL! Px Riiight, well, I’ll, errr, just leave you two to get on with it then, shall I? LOL!

Px

]]> By: Daniël http://paula-brett.com/blog/videos-sales-pitches-the-long-the-short-of-it/comment-page-1/#comment-340 Daniël Mon, 28 Jul 2008 15:24:50 +0000 http://paula-brett.com/blog/?p=141#comment-340 LOL Omar! Now I never said on will I ever say Mike Filsaime sells crappy product of any kind. On the contrary: I think his products are great and I actually deeply admire the guy for being such a great marketer. That's actually also to read in my reply. All I tried to explain was why BUYERS wouldn't ever admit it whenever they would have bought something expensive that in the end wouldn't come up to their expectations. Actually you have just proven the validity of the Cognitive Dissonance theory by statitng: "He’s actually building impulse with the 4 impulse factors. This MUST be done with high ticket items. Rule of thumb in sales is… “The lower the price the shorter the pitch” Compare the time it takes to buy a car or a house or a Plasma TV etc… The more $ you will be coughing up the more time your subconscious requires you look into it." Which actually means that the more expensive a product is, the more it will be valued. So, please do read Festinger .. LOL Regards, Daniël LOL Omar!

Now I never said on will I ever say Mike Filsaime sells crappy product of any kind. On the contrary: I think his products are great and I actually deeply admire the guy for being such a great marketer. That’s actually also to read in my reply.

All I tried to explain was why BUYERS wouldn’t ever admit it whenever they would have bought something expensive that in the end wouldn’t come up to their expectations.

Actually you have just proven the validity of the Cognitive Dissonance theory by statitng:

“He’s actually building impulse with the 4 impulse factors. This MUST be done with high ticket items. Rule of thumb in sales is…
“The lower the price the shorter the pitch”
Compare the time it takes to buy a car or a house or a Plasma TV etc… The more $ you will be coughing up the more time your subconscious requires you look into it.”

Which actually means that the more expensive a product is, the more it will be valued.

So, please do read Festinger .. LOL

Regards,

Daniël

]]> By: Daniel Flower http://paula-brett.com/blog/videos-sales-pitches-the-long-the-short-of-it/comment-page-1/#comment-339 Daniel Flower Mon, 28 Jul 2008 14:26:36 +0000 http://paula-brett.com/blog/?p=141#comment-339 Hi Paula I totally agree about videos, and I DO think they should perhaps provide an alternative way of viewing the offer. In my opinion, I'm not sure that very long sales videos are needed. If the offer and the product are really that good, then surely it should sell itself? I've watched video presentations before that have only lasted 5 or 10 minutes, and after perhaps 1 or 2 minutes I was already sure that I was going to purchase the offer because they made it clear right from the start exactly what was being offered and why and how it would benefit me. Another great post Paula. I really love your blog because you speak from the heart and offer genuinely useful insights, not just from a marketers perspective, but from a customers too. Dan Hi Paula

I totally agree about videos, and I DO think they should perhaps provide an alternative way of viewing the offer.

In my opinion, I’m not sure that very long sales videos are needed. If the offer and the product are really that good, then surely it should sell itself? I’ve watched video presentations before that have only lasted 5 or 10 minutes, and after perhaps 1 or 2 minutes I was already sure that I was going to purchase the offer because they made it clear right from the start exactly what was being offered and why and how it would benefit me.

Another great post Paula. I really love your blog because you speak from the heart and offer genuinely useful insights, not just from a marketers perspective, but from a customers too.

Dan

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